Specialising in Lifestyle photography
Writing - Online or Print
- Content & Features
- Online & Social media management
- Coverage (Article & Phototgraphy)
- Editing covered by someone else
- Personal representation & attendance
Membership & Association
- South African Guild of Motoring Journalists
- Identified as DriveTribe.com Team Leader
Advanced Driving Course
- Suzuki 4x4
While they do say a picture is worth a thousand words, most clients actually want a thousand words accompanying their photos, and I am more than qualified to assist you, as I have been in the industry since 2000. I was the editor and main feature writer of one of SA's largest lifestyle motoring magazines, my time at the magazine exposed me to many different lifestyle events and people, both locally and internationally, which means I now have an invaluable contact list. Dealing with so many varied people and personalities means I've had to make sure that my writing style is versatile, ranging from casual to corporate to technical, whatever your requirements. Should the brief require something outside my scope of expertise, I am a skilled researcher and am flexible within my skill set and your needs will be well tailored.
My photography & journalism skills (as well as being an all-round nice guy) have allowed me to attend many exclusive events and I've been lucky enough to capture great images of SA’s hottest bands, scariest EFC fighters, most amazing motoring events, the coolest tattoo artists and also extreme athletes.My work can be found in various local publications (available on request) and is also strewn across the internet on blogs and in online magazines.
I started out in the motoring industry and as such, I am very passionate about motoring and am a member of the South African Guild of Motoring Journalists (SAGMJ) which allows me to cover many great motoring events and new car launches in South Africa and abroad.
Experience and current work
I was part of the Speed and Sound Magazine start up team in 2000 which initially consisted of five people. The magazine quickly flourished and the team grew - we soon became the biggest performance motoring magazine as well as the second biggest motoring magazine in SA. I covered most of the performance motoring and lifestyle events for the magazine which is where my photography skills were fine-tuned over the years. Covering events enabled me to form invaluable industry contacts, as well as being their contact on the ground. I became well known as Krutch thanks to four years on crutches, which went on to be my writing name in the magazine.
I was responsible for
*More than 60% of the magazine's written content
*Managed a team of countrywide freelancers
*Managed the in-house editorial team
*Feature research, interviews and photo shoots
I have been freelancing part-time since 2012 & started full-time in Sept 2014. I have used my contacts in various industries to build a client base, enabling me to explore the diversity aspects of my skill set. Because of my love for photography and writing, there was no project too big or small and I am really enjoying the variety of my work. My favourite Richard Branson quote reads; "If someone offers you an amazing opportunity and you're not sure you can do it, say yes-then learn how to do it later."
*Automotive manufacturers - Photography and event coverage.
*Advertising agencies - BTS photography and online content.
*Motoring - Tuning companies and race teams - Event coverage, photography, blogging, monthly social media, newsletters as well as being a judge at a few competitions.
*Private - Photography for individuals.
*Motoring Magazines - Brand representation, photography, feature writing, event coverage, research and monthly gadget guide.
*Lifestyle websites - Photography and feature writing.
*Corporate clients - Photography, event coverage and photo editing.
*Various industries - Catalogue photography and photo editing.
*Ignition TV - Often appear as a guest to talk about the latest cars on the market.
Social Media Management
Not having an online presence is simply considered unacceptable in this day and age. If you don’t have a good website that at least covers the basic questions that possible clients may have, then having a social media account is a must-have. These days many people go straight to Facebook to search for or to research a company before looking for an actual dedicated website. According to the masses, if you're not online, you simply don't exist. Ideally you would need to be posting content via your social media accounts as often as possible at peak times when your demographic is online. Often, most of us don't have time or the resources to do this, but we can assist in bridging that gap for you.